BLACK #MAVERICKS:::Meet this Nigerian rocking the African culture styles on White streets...Samson Soboye!

Samson Soboye is from Nigeria based in London UK, is Creative Director of the Fashion Brand Soboye, with store, that is located in what is now one of the uber trendy areas of London. Samson Studied Fashion Journalism at Central St Martins School of Art, London.

Soboye was the first ‘boutique’ retailer to open in what is now one of the uber trendy areas of London.  

Originally opened in 2002 as a partnership with women's wear designer E-Sinn Soong and formerly known as Soboyesoong, Samson Soboye has been enthralling his customers in Shoreditch for over ten years with his expert keen eye for the new and fabulous. During this time he has not only paved the way for the plethora of fashion and lifestyle stores that have recently opened here. But he has also firmly embedded his vision creating a destination point with a fiercely loyal, yet diverse savvy client base. His offerings range from Women’s clothing and accessories, through to Men’s casual wear and home furnishings. 

Samson Soboye is one of the esteemed fashion designers that mesmerizes his guests with his designs on the runway.

He’s been to Nigeria a few times and really captivated with the creativity and Nigerians’ love for fashion.

At the Lagos Fashion Week 2013, he said;

“I wasn’t born here in Nigeria but I am a Nigerian. My parents came to London in the 1960s. I have been to Nigeria about five times before now. This is my first show and I will say it was amazing that I am doing this in my father’s land.

“I studied fashion journalism in London for four years and have been working for many years as a fashion stylist but this is my first collection for men’s wear,”

He stated that he is encouraged with the development and talents many Nigerian designers have. “There are no fashion colleges over here like we have in London and people still produced amazing things. Nigeria has a much bigger population and fashion has given people the opportunity to contribute to the economy.”

About his works, he said “My inspiration comes from the richness of Ankara fabric. Mixing it with other fabric determines the design.

Ankara always has its unique design and from the fabric, you choose the patterns and so on. I want to bring out the beauty of Ankara and give the 21st century styles a little more flavour. Now, I will say that Nigerian fashion could compete on the world’s stage.”


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